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& nbsp; & nbsp; & nbsp; 2001 In July 2009, after Beijing's successful Olympic bid, in the catalytic foreseeable 2008 Beijing Olympic Games, China's domestic sportswear brand vivacious overall upward prosperity. July 2007 and October, local sports brand in Jinjiang Anta Group and is headquartered in Beijing of China Dongxiang, it has been listed on the Hong Kong Stock Exchange, and have gained more than 100 times subscribed. It followed about to enter the pre-IPO quiet period, another local sports brand - Pick companies. occasion this great overall traction upward, whether China's local brands can grow into even defeat the "Nike"? In answering this question, we may then look at the local sports brand carved development trend and competitive landscape. In fact, if the 1988 and 1989 Olympic, Li Ning sportswear brand building as a starting point, in the past 20 years, China's domestic sportswear brand in the process of running forward, rolling out two Different rut: First, just born Li Ning brand publicity department (including Chen Yihong Li Ning Company and in 2005 from the former general manager Li Ning Li Ning Group, China Dongxiang wholly acquired hands), they Learn Nike, in a way a "virtual operation", trying to brand appeal, to schedule production, integrated channel Cheap foamposites for sale s, thereby to control the market. The second is to wholesale, manufacturing started, and gradually into the brand-oriented domestic sportswear brand Jinjiang system; Fujian Jinjiang on local sports apparel brand in terms of quantity, to the listed companies, represented by the gregarious ANTA brand, occupy at least half of the local Chinese sports apparel brand. In the previous 15 years, there is no doubt that in "the name" sports apparel brand Li Ning Company unrivaled in the world, even once overshadowed by international brands. Thanks gymnastics prince Li Ning personal brand, brand mode of operation under the virtual mode of operation, as well as competition in the market is not sufficient. However, after five years, the situation has some changes. Nike and Adidas more attention to emerging markets, and, before taking the "local gas" partial An Jinjiang companies are fierce, we have to the same Hong Kong-listed Li Ning and Anta as a representative, to compare these two types of companies. From the stock point of view, in accordance with the existing financial data, in 2006, Li Ning Company to 3.18 billion in sales, is still ranked first in China's domestic sports apparel, the gross margin stabilized at around 45%; Correspondingly, Anta 2006 sales amounted to only 1.2 b air jordan 11 space jam for sale illion, gross margin was 25.1%; however, the incremental index, 2004 to 2006 Anta's turnover with 151% annual growth rate, Li Ning's sales growth was 34.7 percent; while Anta hair interest rates to an annual rate of 5.5 points to improve, Li Ning gross margin basically unchanged; this year, the annual report from the data point of view, Li Ning sales of 1.909 billion, Anta sales of 1.497 billion, the growth rate over the same period, were as follows: 39.2% , 203.1%. Just from a statistical standpoint, the latter is clearly showing more rapid growth momentum. Anta Group Chairman Ding Zhizhong idea is that in 2010 became the first local Chinese sports apparel brand, he defines the "first", including "sales first, profit first, and sustainable growth in the first." For demand beyond the most direct competitor, Anta Ding Zhizhong confidence from all Reflections on the competitiveness of enterprises, of which, "must have a certain degree of self-production capacity to the rapid response from the market or channel change, while access to part of the cost advantage ", is noteworthy views. Earlier, Nike fantastic "virtual management" model makes a lot of Chinese companies exclaim, which inspired a lot of operators, Li Ning's managers is one of them. The problem is that in this sp Cheap foamposites for sale ort without borders industry, if you can not have the appeal of the brand worldwide, with "virtual management" model, hope Shi Yi technology to the people, the last business development may face flattening embarrassment. In the high-end market, the first thing you have to compete with international brands, "big names", it is unlikely to have a more powerful design capabilities; secondly, it can not display price advantage - Due to several companies are using virtual business (the world's most famous sports apparel brand, the main production is outsourced to so few OEM / ODM manufacturer, to ensure product quality and production capacity), no company can get substantial cost advantages, even your production costs to be higher than Nike, Adidas, the latter because of the greater orders; Moreover, subject OEM manufacturer orders task arrangement, if the company at the beginning of the order at the launch of a product to sell out of stock a short time, a "virtual operator" model of the company, is likely to face the problem can not be quickly replenished. Also, the above-mentioned problems will restrict the company down derivatives, gripped the low-end market. After all, in this area, there are many competitors have since production capacity. We pay homage to the brand, they Retro jordans for sale often forget to respect the "productivity" did not even realize that "productivity" for the chain of enormous constraints force. Why do you say? In fact, most have the ability to hit the Nike company, should be its OEM / ODM and channel providers - Yue Yuen Group - the world's largest sports apparel OEM manufacturers. The company was established in 1988 in Hong Kong from Taiwan Tsai family operates formula, the same year it set up production bases in Zhuhai, Dongguan and Zhongshan, were sports shoes OEM business, as of September 30, 2006 Japan, the Group operates in China, Vietnam, Indonesia 373 footwear production lines, 196.4 million pairs of shoes, in addition to the above location and also Mexico, operates sports clothing line. Producing talents were on sale as of the end of September 2006, Windsor established a network of more than 2,100 wholesale distributors in Greater China consisting of, operating in major cities in mainland China more than 640 retail stores / counters, distributors of Nike, Adidas and sharp Step and other brands of sports shoes and casual footwear and apparel products. In addition, holders of Converse, Hush puppies, Wolverine three major international brand exclusive rights in China, dedicated to the wholesale distribution and co-ordination for Cheap jordans online air jordan 11 blackout for sale the brand to open retail outlets / counters. This year, Yue Yuen in the wholesale and retail business in Greater China, an increase of 80.4% .. During 2001 to 2006, six years, five years, this contract manufacturer of turnover growth rate, higher than the global brand footwear market. I can see is that if Yue Yuen day strike occurs, then this is likely to make Nike and other brands suffered a month in lost sales. In other words, it would be "protagonists" is inseparable from the sharp "big supporting role." So, to surpass Nike, you need to make good use of productivity.& nbsp; & nbsp; & nbsp; - High Skyline [dynamic] Chinese shoes network brand Adidas general manager of Greater China (ColinCurrie) March 18 on the "First Financial Daily" said the 2011 Adidas Greater double-digit revenue growth in China, and to promote business growth, Adidas plans within three years to open 2,500 stores, most will be located in China's third and fourth-tier cities. & nbsp; & nbsp; & nbsp; high Skyline said, China and Europe and the United States different markets, like sports fashion and consumer products, more and more sports, Adidas in addition to continuing to maintain in the professional sports field The advantage, will expand the development and marketing efforts on sports fashion a cheap air jordans online nd leisure products, and to seize opportunities in this fast growing market. & nbsp; & nbsp; & nbsp; Adidas Greater China region in 2010 achieved sales of one billion euros, an increase of 3 percent, excluding exchange rates, down 2%. But the second half of 2010, Adidas performance began to rebound in the fourth quarter of the year, Adidas Greater China region achieved sales of 280 million euros, an increase of 24.7%, excluding currency effects, an increase of 11.3%.This is the color theme to SpongeBob's Dunk Low GS not only the color is very reminiscent of the lovely SpongeBob SquarePants, and bright skin shoes are really also have to allow children to wear self assertive. Price: $ 10800 Yen later: Rakuten & nbsp; Source: Japan Lotte & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] NIKE released a new Tiempo Legend IV in Barcelona, ??Spain. The new Tiempo Legend IV combines the seventeen years of continuous improvement process, aimed at creating timeless quality. Tiempo on behalf of touch, tradition and technology, and many other advantages rolled into one. It is to meet the needs of today's elite players and continue to improve. Tiempo is part of the DNA of NIKE football shoulder responsibility to uphold traditional elements, while cheap air jordans not forgetting the search for innovation. Tiempo Legend IV boots refused to rely former glory. Instead, it is brewing a glory and create an exciting future. Tongue, heel, vibrant orange details on the studs and laces not only maintained its consistently superior technology, but also full of the evolution of innovation. Tiempo chosen elite series of high-quality leather and soft wear both, giving the players comfortable, the ball touches the sensitive and flexible feel. Excellent touch, tough and lightweight carbon fiber chassis, fly line technology and improved spikes and other innovative technologies, giving Tiempo Return of the King-like shock. improved vamp stitching uppers to further strengthen the softness of the leather upper sense of relaxation to a minimum, and the new shock absorbing insoles in the same time will not be deformed. When players strenuous exercise, foot and heel support super ball boots make response more quickly. lightweight carbon sole plate in strengthening boots hardness while avoiding too rigid. Rounded studs with two central blades for the players it is most needed to provide superior grip. Nike fly line technology with superior midfoot lock function, brings excellent support force, while enhancing the boots comfort and handling. Tiempo Legend IV is by far the lightest Tiempo boots, 20 grams lighter than the previous generation.With the arrival of Christmas holidays, Jordan Brand has released a good news that will bring back the Air Jordan XVI "Midnight Navy" color . This pair of shoes was born in early twenty-first Century, is when Michael Jordan last comeback when wearing shoes. With patent leather uppers and shoe cover magnet combination, supplemented by white leather outsole showed pale blue crystal collocation, and silver leather tips and details of the deep blue shoes on the cover for this pair of classic a lot of avant-garde visual sense. Interested friends may wish to pay more attention to. Beijing ICP license No. 030173 -1 Beijing net article [2013] No. 0934-983 2017Baidu Read Before Using Baidu | know the protocol | Baidu know brandsto the 92-93 season, Michael first become history for three consecutive years won the finals MVP award. AIR JORDAN 8 RETRO will bring black chrome color glory return smooth black cattle nubuck leather uppers with chrome elements. Saturday, it will be in the bag, to review the world for the crazy FMVP road. The number of 305381-003 shoes, 12 in 19, officially on sale, priced at 1399 yuan. source: gc911Sports players adidas originals & times; BEAUTY & amp; YOUTH cooperation shoes 2013-06-28 12:05:28 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes Network June 28 hearing, Adidas originals again recently with the selection of clothing retailer UNITED ARROWS Japan's Day cards BEAUTY & amp; YOUTH cooperation, launch a popular classic shoes Superstar-based joint shoes. The whole body of the shoe with a retro 1980s navy blue color, refreshing fusion of Japanese and simple style, but will also render old school good temperament. I believe the most simple and powerful design to popular, most classic style to spread longer. Interested friends please prepare timely start. Related newsNike Running this year as the flagship of the flagship product, Vapormax since it has been exposed, it has attracted a lot of fans of the trend of eyes, followed by Air Max Day during the activity of the brightest star personal interpretation, demand each color has proven its extraordinary popularity. recently, the network also exposed a wine red color design, is expected to be released this spring. As can be seen from the picture, the shoes are still full of Flyknit material to emphasize comfort, and wine red color is also particularly dazzling, the most eye-catching is that Vapormax in the bottom of the black replaced by the previous form of transparency. I don't know how many color Nike Vapormax will be introduced this year. Let's wait and see! 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