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the morning of December 20, 2010 ten, is located in Chaoyang joy 8 layer Jinyi international cinema hall 6 is particularly lively. So soon gathered here in the crowd, including several well-known fashion and sports media representatives, sports presenters, everyone for having heard it many times Chinese famous sports brand Li Ning Co designers and executives, and crowded users army. If you overhear communication between them, it will probably be here soon with shoes culture as well as the premiere of a documentary about shoes -- Taking culture as the theme of the documentary "the first China soul Soul of Soles" shoes. At the same time, this event is also the famous Chinese shoes magazine "SOLE Collector" Chinese version of the premiere ceremony.
"for China's Sneaker (shoe culture) circles, this film has absolutely historical value."." The editor in chief of the Sports Weekly, a famous basketball commentator, Yang Yi, has inspired everyone present. Xu Jicheng, a famous basketball commentator, also took part in the event. The event was presided over by Yang Jian, a famous sports show host. Yang Jian beginning in the activity of cordial and simple audience about the origin of his shoes and culture, then please on measurements of this movie and heavyweight guests - "SOLE" magazine's total shoe process planning, "DIME basket world" editor Sun Yu, Lining brand strategy director Ceng Yao and Lining Dylan, shoe designer Zheng Yongxian and they speak freely, chatted about this movie, talk about shoes culture. When Yang Jian asked what prompted the birth of the film, the chief planner, Mr. Sun, said his voice to the audience: "you!"! It's all of you! Over the past 20 years, the love of sneakers has helped to bring the film along!"
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